Pasture to Plate is an independent meat distribution company and is the first to take a Fair Trade approach in buying finished products from producers with the highest standards in natural farming and ranching. I insure the farmers get the prices they need. The aim is to offer an option to consumers to support the environment through buying a product that enables the rancher/farmer to continue to improve the native and farmland in their care.
Historically ranching has been the trademark industry of the interior. Agriculture as it is largely thought of and practiced today leaves little room to hope for the future of our soils, environment and the economy.
Agriculture does offer a huge window of possibility, however, in that we get to choose which styles of food growing we want to see and support. Unlike the other large interior BC economic influences, agriculture gives us a very easy passageway to make huge positive impacts on the local land; simply by changing management style. One purpose of Pasture to Plate is to be an influence in turning the fate of BC’s ‘Last Frontier’ by helping to change the course of economy in the interior.
As the company grows, I hope to supply a market opportunity to more land stewards who wish to make a positive impact on the land through the food they grow.
Often the choice to stay farming conventionally is fueled by the need to survive financially. The extra work and expense to market their own products is a huge limiting factor for many rural producers. That is why I intend to provide a fair and secure market to producers so they can invest their time where it is most needed and care for the land with the energy and passion it deserves.
Pasture to Plate keeps integrity and gives credit to its producers by labeling each package with the name of the ranch/farm from which the product came. This provides the consumer with the tractability that is so important and gives the producers acknowledgement for the fine products they grow for the improvement of the soils and land that they manage.
Pasture to Plate is driven by a new concept for the protection, restoration and healing of the native and farmlands of our beautiful British Columbia.